South Australian Wine Industry Association adopts new SA brand
/The South Australian Wine Industry Association has become the first major industry to adopt and use the new State Brand, reports the Barossa Leader.
Read MoreSo what is it you actually do?
/"What is your core business? What do you offer? How do you offer it? What sets you apart? What will get people excited? … and give it to me in 30 seconds. "
Read MoreOutsourced marketing for maternity-leave vacancies
/I have been contacted lately by a few companies wanting to know if we can fill Adelaide maternity-leave vacancies for them. I hadn't considered this but with the new paid maternity-leave system in Australia, and a lot of women being in marketing, I thought I would look into it further. Read on!
Read More9 Ways Your Business Needs To Change To Become Social
/"Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it."
Read MoreSensis lays off workers as print-directory business collapses
/Struggling Telstra subsidiary Sensis will make up to 120 staff redundant nationally following a disastrous profit result on Monday that has left the directories business reeling...
Read MoreHow not to do SMS marketing
/This just arrived on my phone from a number not in my address book - so it just came up as a number rather than a person or company name:
Hi! It's as good as it gets SALE! Our mighty $AUD has power slammed Uncle Sam - prices crashed on all new stock. So so low! This SAT 10-4 be early. SMS NO 2stop.
Boy, they sure crammed a lot of information into that small message. Except for the company name, what they sell, and where they're located. Nice work, unknown marketers!
--Simon
Sales and marketing - the difference
/More than once recently I've been asked by a client, or a potential client, about sales. "How many more sales will we make if…" is a question I've heard more than once. My answer was - can only be - "I don't know". And it's the truth. This may come as a shock to some readers, but sales and marketing aren't the same thing. They are often bound together mentally, in "Sales and Marketing". But they are very different things, and I'm not even sure that someone focused on one can be focused on the other.
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