ASB: Facebook replies are now advertisements

The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company's Facebook page are advertisements by that company. Read on!

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9 Ways Your Business Needs To Change To Become Social

"Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it."

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What April's Adelaide earthquake can teach us about communicating

On 16 April, a few seconds after 11:28 PM, Adelaide was shaken by an earth tremor. Online discussion of this event began seconds later (the first Twitter posts are timestamped 11:28:10), conducted by people in Adelaide who were in front of their computers or holding smartphones as the ground shook.

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Social Networking - what is it, and how can it help me?

In today's hyper-connected world, communicating effectively is more important than ever before, and the channels available to us for communication are growing by the day. In both private and personal spheres "Social Networking" is the latest Internet phenomenon. But what exactly is it? If you're curious but have been swamped by the jargon, you should attend Social Networking - what is it, and how can it help me? the next in the Hayes Knight Seminar Series, hosted by Simon Garlick of Chilli Chocolate Marketing.

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