The search engine is by far the most effective tool for finding information on the Internet. (Does anyone remember life before Google?). When you are the bearer of the information, that means a search engine is the most effective tool you have for getting your information found.
The art of tweaking a website so that it is “findable” by search engines is known as Search Engine Optimisation, or SEO. Effective SEO has resulted in large increases in website visitors for every single client we’ve worked with. And by “large” we mean “sometimes over one thousand percent”.
SEO is a broad task covering website layout, text content and copywriting, technical server management, and partner relationships. Many small businesses don’t have the time or technical knowledge to do these things and run the risk of losing important business. Search-engine visibility (how “findable” you are to search engines like Google and Yahoo!) is only going to increase in importance as businesses and users move away from old media such as White and Yellow Pages towards online listings.
Don’t be stung by “cowboys” (or pushy salesmen from directory companies) who promise you the earth in exchange for only three or four payments of, oh, several thousand dollars each. There are a number of things that any small business can do to improve the search-engine visibility of its website, and we’re more than happy to help. Call us today for a chat!
[...] the last newsletter we touched on the issue of Search-Engine Optimisation in the article “SEO and why you need it“. We believe it’s more cost-effective and better for business for a company like [...]
[...] in April we talked about the practice of Search Engine Optimisation (SEO) in a post entitled “SEO and why you need it“. At the moment the most popular and important search service on the Internet is Google. This [...]
[...] needs to be highly visible to search engines and to the people using them (see my comment on “SEO and why you need it“). If potential customers can’t find you, you may as well be turning them [...]