The no.1 mistake made by small businesses on Facebook is a simple one: directing people to a “you don’t have permission to see this” message.
“Only special people can see this thing and you’re not special. You must have been invited by mistake.”
Ouch. Not a good look.
Spotted this afternoon, an interesting post at Technology Spectator. Fifteen years ago Sensis, the directories arm of Telstra, was untouchable. A listing in the Yellow and White Pages was essential for every business and Sensis’ monopoly was a true river of gold. Sensis’ launch this week of an Australian partnership with the US based review [...]
Almost a year ago I made a post explaining a bit about “Website hosting” – what it is and why Chilli Chocolate Marketing provides it to our clients if required. Now hosting a company website brings certain responsibilities. Website vandals and malicious hackers are constantly on the lookout for badly-secured websites – they’re out there 24/7 performing the digital equivalent of trying doors and windows to see if they’re locked and looking under doormats for spare keys.
Here at Chilli Chocolate Marketing we manage websites for a great and diverse group of clients. Some of the sites we built ourselves, some we didn’t; some we host ourselves, some are hosted elsewhere. This has brought us into contact with a wide range of website-server tools and management platforms. We’re sometimes asked what we [...]
One of the challenges faced by anyone who works with websites is that of not knowing in advance what your website’s visitors are going to use to do so.
The only sensible thing to do is to code to industry standards and keep fingers crossed that visitors are using standards-compliant web browsers. So what are we targeting?
Watching Facebook go from an insignificant little upstart to an industry-dominating juggernaut has been fascinating, as has watching something as inherently geeky as Internet social networking become an accepted and normal part of life and business. Facebook has become an integral part of how some of businesses, including some of my clients, portray themselves to the world.
I don’t think that’s always a good idea.
Combine your email marketing reports with your sales CRM to follow up on unsuccessful web leads – close the loop!
What can you do when marketing is getting more people to visit your online store but the visitors are leaving your website without making a purchase? Lots!
Google rolls out a new algorithm to improve the quality of search results, specifically to downgrade low quality sites…
Struggling Telstra subsidiary Sensis will make up to 120 staff redundant nationally following a disastrous profit result on Monday that has left the directories business reeling…