Archive for 'tips and hints'

May 07

Google’s latest version of its Analytics website-analysis tool – Universal Analytics – offers all sorts of bells and whistles for the SEO fan. That’s all very exciting but what happens when the Universal Analytics installation doesn’t work?

Apr 14

Increase your email response rates by writing in a real human’s voice – but be careful, it’s an illusion that is easily dispelled. Read on…

Dec 19

To follow on from my last post on Instagram’s new terms of use – if you wish to close your Instagram account as many (including myself) have done, here are the key steps.

Dec 19

Instagram has become part of an Internet-marketing specialist’s toolkit. It has a great reach, allows for key social/viral content sharing with searchable hashtags and integration with Facebook, Twitter, and Foursquare streams, and it is still dominated by iPhone users – the most valuable consumers of all.

But now Instagram has revealed an updated Terms of Use document and Instagram users do not like what they see.

Dec 11

Did you know: 33% of all online donations made during the year are made during December? Or that 10% of all online donations made during the year are made on the days December 29, 30, and 31?

Nov 09

If you, like most office workers, open your email first thing in the morning, then you might be setting yourself up for a horrible day and wasting hundreds of hours a year.

Aug 21

A client recently got in touch with us asking why she had been billed for something she thought had already been paid for. She helpfully sent along a copy of the bill she’d received. I took one look at it and groaned. Yep, another scam. Read on!

Aug 14

The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company’s Facebook page are advertisements by that company. Read on!

Mar 13

Just getting visitors to your website is rarely enough. If they stay on the homepage and don’t travel further into your site, the chances are they won’t become the active customers you need.

Dec 01

The no.1 mistake made by small businesses on Facebook is a simple one: directing people to a “you don’t have permission to see this” message.

“Only special people can see this thing and you’re not special. You must have been invited by mistake.”

Ouch. Not a good look.