Small businesses are either unsure or too busy to fully capitalise on the potential of social media – too busy running their businesses to worry about Facebook or Twitter.
Instagram has become part of an Internet-marketing specialist’s toolkit. It has a great reach, allows for key social/viral content sharing with searchable hashtags and integration with Facebook, Twitter, and Foursquare streams, and it is still dominated by iPhone users – the most valuable consumers of all.
The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company’s Facebook page are advertisements by that company. Read on!
CCM’s Simon Garlick was interviewed recently for a feature article on “five key issues small to medium business enterprises need to address if they are to thrive and grow”, published in the latest QANTAS Magazine. Read on!
“Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.”
Watching Facebook go from an insignificant little upstart to an industry-dominating juggernaut has been fascinating, as has watching something as inherently geeky as Internet social networking become an accepted and normal part of life and business. Facebook has become an integral part of how some of businesses, including some of my clients, portray themselves to the world.
I don’t think that’s always a good idea.
On 16 April, a few seconds after 11:28 PM, Adelaide was shaken by an earth tremor. Online discussion of this event began seconds later (the first Twitter posts are timestamped 11:28:10), conducted by people in Adelaide who were in front of their computers or holding smartphones as the ground shook.
Since last October (when we asked rhetorically “Social Networking – what’s it all about?“) we’ve fielded a lot of enquiries about Internet social networking and how exactly such services can help small businesses and their operators. We’ve found some great resources at UK site Marketing Donut for getting started using online social networking to help [...]
Use of Internet Social Networking – sites and services such as Facebook, Twitter, LinkedIn, and others – in Australia is exploding. Online Social Networks are changing how people spend their leisure time, and it’s changing the way people work as well. Want to know more?