Google’s latest version of its Analytics website-analysis tool – Universal Analytics – offers all sorts of bells and whistles for the SEO fan. That’s all very exciting but what happens when the Universal Analytics installation doesn’t work?
An arcane bit of code-tweaking advice for users of Wordpress and the Yoast Wordpress SEO plugin. Read on if you’re interested!
Watching Facebook go from an insignificant little upstart to an industry-dominating juggernaut has been fascinating, as has watching something as inherently geeky as Internet social networking become an accepted and normal part of life and business. Facebook has become an integral part of how some of businesses, including some of my clients, portray themselves to the world.
I don’t think that’s always a good idea.
Google rolls out a new algorithm to improve the quality of search results, specifically to downgrade low quality sites…
Struggling Telstra subsidiary Sensis will make up to 120 staff redundant nationally following a disastrous profit result on Monday that has left the directories business reeling…
Here’s a handy hint: if you feel guilty about picking up those White and Yellow Pages books from your home or office front doorstep and putting them straight in the recycling bin, you can now request that deliveries be cancelled.
Hot on the heels of the commentary in our last newsletter regarding the importance of your website’s geophysical location for search engine listings (“Location, location, location“) comes news that Google now includes your website’s load time as a factor influencing your Google Ranking. Load time? What? Well, what this means is that Google will consider [...]
Google’s search engine is based on an link analysis algorithm known as PageRank. Google occasionally tweaks the PageRank algorithm to place greater or lesser emphasis on particular variables in order to improve its service. One of the things that Google has done recently is to include the geographical location of a website’s server as an influential factor. Where your website is hosted now affects your Google ranking.
In November last year Marketing Magazine Australia published an article entitled “The death of print: the final days of the phone book” observing that the White and Yellow Pages directories published by Sensis”look likely to go with way of the rotary dial phone” and that “Sensis needs to prepare for the inevitable”.
We’re not advocates for spending money on advertising in the White and Yellow Pages. When we asked around the office “when was the last time you looked in an actual White or Yellow Pages?” the response in every instance was a variation of “so long ago that I can’t remember”.
There are two clients available to you during a recession: the clients you currently have and the clients who are currently using the products and services of a competitor.