Since last October (when we asked rhetorically “Social Networking – what’s it all about?“) we’ve fielded a lot of enquiries about Internet social networking and how exactly such services can help small businesses and their operators. We’ve found some great resources at UK site Marketing Donut for getting started using online social networking to help [...]
Use of Internet Social Networking – sites and services such as Facebook, Twitter, LinkedIn, and others – in Australia is exploding. Online Social Networks are changing how people spend their leisure time, and it’s changing the way people work as well. Want to know more?
I was having one of those “over coffee” meetings yesterday in a small cafe. We’d never been there before but the decor was inviting. After the preliminaries of who was having what had all been taken care of, and I had indicated to the waitress behind the counter that I was paying, I stepped forward with credit card in hand. I vaguely recall hearing the cafe’s landline phone ringing off to one side, but I didn’t pay attention because, well, I was in the middle of paying for my group’s tea, coffee, and snacks.
The waitress serving me evidently did pay attention, because she picked up the phone and answered it.
When my partner first moved to Adelaide, our house very quickly filled up with bottles of lovely wine from various wineries around the Adelaide Hills and the Barossa Valley. It’s not that we are obsessive wine collectors; it’s just that, being new to South Australia, he had wanted to see the sights, so we visited a number of the wineries for which the state is rightfully famous. The thing was, if he had done a tasting and sampled some wines, wherever we were, he was utterly incapable of walking out of the cellar door without buying something. He just couldn’t do it.
There are two clients available to you during a recession: the clients you currently have and the clients who are currently using the products and services of a competitor.
Many Australian businesses are starting to experience the financial pressure of a recession. In times such as these some businesses “turtle” – they withdraw into a shell, cutting marketing and communications projects. Other businesses “go nova” – they spend up large on something, anything, just for the sake of being seen to be doing something. Neither approach is good for business.
At Chilli Chocolate Marketing we’re all about relationships. About letting your clients know you love them. And when it comes to showing the love, the most important event on any company’s calendar is the Client Christmas Function. It’s where you say thanks; where you show off to your clients what great clients you have; and [...]