Sponsorship is a fantastic–and often-overlooked–marketing channel that allows small businesses to form relationships with potential customers via a personal connection.
There is no one-size-fits-all “best tone”. But here’s what an online database-driven marketing campaign can do: it can reveal the best tone for the task at hand, and it can do so more accurately than traditional marketing methods, in a fraction of the time and at a fraction of the cost.
“Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.”
So far this year has been hard work and I know I’m not the only one – I have clients telling me on almost a daily basis. It seems when you have just made it over one hurdle another one just appear out of the mist. I recently read an article by Patrick Stafford at [...]
Every now and then we’ll get asked by a client or potential client “hey can we use this list of addresses I bought online?” and the answer is always “no”!
Yes, Christmas is just around the corner!
So don’t forget to get started organising your Christmas cards, Christmas functions or Christmas gifts (…)
Whenever we sit down with a client to plan a customer-contact campaign like an email newsletter to the client’s database our campaigns are based around contact at three-monthly intervals. That frequency isn’t chosen at random: 90 days is the magic number, and this is something backed up by decades of marketing research across a range of industries.
The recovery might be well and truly underway, but new figures from credit agency Dun & Bradstreet have highlighted the need for companies to continue to closely watch cashflow.
D&B’s latest analysis of payment terms shows it now takes an average of 53.2 days for a business to get its invoices paid, up from 52.1 days this time last year.
As usual, it’s smaller companies getting hit hardest.
Over recent months we have worked on a number of projects with a fixture of Adelaide’s home-improvement industry, Homeplus Improvements. We have been able to assist Homeplus Improvements with a number of behind-the-scenes technical details – the sorts of things we touched on in our post “Know your domain details” – in order to launch a new website to support Homeplus Improvements’s salespeople and sales activities.
Has it worked?
I have long retained one leftover from my time living in Sydney: membership in the NRMA. When my household acquired another vehicle recently, I contacted the NRMA — hey, I’m a customer! — to make sure that the vehicle was added to my account so that I would still receive roadside assistance if I ever [...]