Archive for 'marketing'

Apr 02

The South Australian Wine Industry Association has become the first major industry to adopt and use the new State Brand, reports the Barossa Leader.

Feb 06

“What is your core business? What do you offer? How do you offer it? What sets you apart? What will get people excited? … and give it to me in 30 seconds. “

Dec 19

To follow on from my last post on Instagram’s new terms of use – if you wish to close your Instagram account as many (including myself) have done, here are the key steps.

Dec 19

Instagram has become part of an Internet-marketing specialist’s toolkit. It has a great reach, allows for key social/viral content sharing with searchable hashtags and integration with Facebook, Twitter, and Foursquare streams, and it is still dominated by iPhone users – the most valuable consumers of all.

But now Instagram has revealed an updated Terms of Use document and Instagram users do not like what they see.

Dec 11

Did you know: 33% of all online donations made during the year are made during December? Or that 10% of all online donations made during the year are made on the days December 29, 30, and 31?

Sep 29

AIMIA, the industry body for interactive content and digital media in Australia, has just released the 8th annual report on how Australians are using mobile devices.

Aug 14

The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company’s Facebook page are advertisements by that company. Read on!

Jul 16

The AIMIA Australian Mobile Phone Lifestyle Index Survey is carried out annually and tracks mobile phone usage and trends in Australia, and what’s even better is that the results are available to anyone who is interested.

Jul 12

CCM’s Simon Garlick was interviewed recently for a feature article on “five key issues small to medium business enterprises need to address if they are to thrive and grow”, published in the latest QANTAS Magazine. Read on!

Dec 01

The no.1 mistake made by small businesses on Facebook is a simple one: directing people to a “you don’t have permission to see this” message.

“Only special people can see this thing and you’re not special. You must have been invited by mistake.”

Ouch. Not a good look.