The no.1 mistake made by small businesses on Facebook is a simple one: directing people to a “you don’t have permission to see this” message.
“Only special people can see this thing and you’re not special. You must have been invited by mistake.”
Ouch. Not a good look.
Spotted this afternoon, an interesting post at Technology Spectator. Fifteen years ago Sensis, the directories arm of Telstra, was untouchable. A listing in the Yellow and White Pages was essential for every business and Sensis’ monopoly was a true river of gold. Sensis’ launch this week of an Australian partnership with the US based review [...]
In a recent article for the Barossa Grape and Wine Association I talked about using reports and testing to work out what editorial tone would be most effective in capturing the attention of a email newsletter’s readers.
(See “What’s the right tone when communicating with your winery’s email database?“)
In a new post I focus on the readers themselves – the people on the mailing list – and ask: “What’s an email mailing-list subscriber actually worth to the business?”
Here’s a collection of 10 short tips that will help you improve your email marketing!
Sponsorship is a fantastic–and often-overlooked–marketing channel that allows small businesses to form relationships with potential customers via a personal connection.
I have been contacted lately by a few companies wanting to know if we can fill Adelaide maternity-leave vacancies for them. I hadn’t considered this but with the new paid maternity-leave system in Australia, and a lot of women being in marketing, I thought I would look into it further. Read on!
To manage an email campaign effectively one has to be familiar with the requirements of a number of different fields including graphic design, web programming, copywriting, database management, and statistical analysis. Whether you’re handling all the duties yourself or managing an in-house or outsourced team, here are some useful bits of hard-earned advice about what to do behind the scenes before and after your email marketing campaign.
So far this year has been hard work and I know I’m not the only one – I have clients telling me on almost a daily basis. It seems when you have just made it over one hurdle another one just appear out of the mist. I recently read an article by Patrick Stafford at [...]
Combine your email marketing reports with your sales CRM to follow up on unsuccessful web leads – close the loop!
What can you do when marketing is getting more people to visit your online store but the visitors are leaving your website without making a purchase? Lots!