The no.1 mistake made by small businesses on Facebook is a simple one: directing people to a “you don’t have permission to see this” message.
“Only special people can see this thing and you’re not special. You must have been invited by mistake.”
Ouch. Not a good look.
Spotted this afternoon, an interesting post at Technology Spectator. Fifteen years ago Sensis, the directories arm of Telstra, was untouchable. A listing in the Yellow and White Pages was essential for every business and Sensis’ monopoly was a true river of gold. Sensis’ launch this week of an Australian partnership with the US based review [...]
In a recent article for the Barossa Grape and Wine Association I talked about using reports and testing to work out what editorial tone would be most effective in capturing the attention of a email newsletter’s readers.
(See “What’s the right tone when communicating with your winery’s email database?“)
In a new post I focus on the readers themselves – the people on the mailing list – and ask: “What’s an email mailing-list subscriber actually worth to the business?”
Here’s a collection of 10 short tips that will help you improve your email marketing!
There is no one-size-fits-all “best tone”. But here’s what an online database-driven marketing campaign can do: it can reveal the best tone for the task at hand, and it can do so more accurately than traditional marketing methods, in a fraction of the time and at a fraction of the cost.
Almost a year ago I made a post explaining a bit about “Website hosting” – what it is and why Chilli Chocolate Marketing provides it to our clients if required. Now hosting a company website brings certain responsibilities. Website vandals and malicious hackers are constantly on the lookout for badly-secured websites – they’re out there 24/7 performing the digital equivalent of trying doors and windows to see if they’re locked and looking under doormats for spare keys.
“Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.”
Have you recently received a call from a helpful gentleman with an Indian accent who claims to be calling from Microsoft or from “IT support” to alert you to a problem with your computer?
It’s a scam of course. And it’s happening a lot at the moment. Be prepared!
Here at Chilli Chocolate Marketing we manage websites for a great and diverse group of clients. Some of the sites we built ourselves, some we didn’t; some we host ourselves, some are hosted elsewhere. This has brought us into contact with a wide range of website-server tools and management platforms. We’re sometimes asked what we [...]
One of the challenges faced by anyone who works with websites is that of not knowing in advance what your website’s visitors are going to use to do so.
The only sensible thing to do is to code to industry standards and keep fingers crossed that visitors are using standards-compliant web browsers. So what are we targeting?