A short and esoteric update for those of you coding your own email templates:
Gmail (and thus also Google Apps) has long frustrated email marketers with its lack of support for internal or external stylesheets, instead requiring inline CSS.
This behaviour seems to have changed slightly, with Gmail now requiring more explicit inline styles. If you’re interested in this sort of thing, read on for details!
Many Wordpress themes from CMS theme agency Woothemes feature support for email newsletter service-provider Campaign Monitor in the form of a pretty “enter your e-mail address” widget. However, at present that widget adds only email addresses, not names — and recording names is important. Here’s how to get around that using some easily-tweaked tools to produce a slick-looking flexible subscription form that looks just as good as the native Woothemes widget.
There are two clients available to you during a recession: the clients you currently have and the clients who are currently using the products and services of a competitor.
Email has become one of the most important communications channels between a business and its audience. The Direct Marketing Association has estimated that every dollar spent on email marketing generates nearly $50 in return.
However, email’s not just about “selling stuff”! This is demonstrated by the way that we’re working with Hayes Knight SA to get the most out of email communications with its clients.