Increase your email response rates by writing in a real human’s voice – but be careful, it’s an illusion that is easily dispelled. Read on…
The South Australian Wine Industry Association has become the first major industry to adopt and use the new State Brand, reports the Barossa Leader.
“What is your core business? What do you offer? How do you offer it? What sets you apart? What will get people excited? … and give it to me in 30 seconds. “
Small businesses are either unsure or too busy to fully capitalise on the potential of social media – too busy running their businesses to worry about Facebook or Twitter.
This might not be something you know about me – well actually if you know me at all you won’t have missed it – I’m a little bit of a feminist. I came across this article recently and thought I would share it with you.
If you, like most office workers, open your email first thing in the morning, then you might be setting yourself up for a horrible day and wasting hundreds of hours a year.
Congratulations to our good friends at Oliver’s Taranga Vineyards – named McLaren Vale Cellar Door of the Year 2012!
AIMIA, the industry body for interactive content and digital media in Australia, has just released the 8th annual report on how Australians are using mobile devices.
A client recently got in touch with us asking why she had been billed for something she thought had already been paid for. She helpfully sent along a copy of the bill she’d received. I took one look at it and groaned. Yep, another scam. Read on!
The Advertising Standards Board has set the regulatory cat among the social-media pigeons in a decision this week, ruling that posts by users to a company’s Facebook page are advertisements by that company. Read on!