There are two clients available to you during a recession: the clients you currently have and the clients who are currently using the products and services of a competitor.
We have completed a number of client projects lately that involved working with client Internet domains and domain names. In more than one case we have had to recover domains on behalf of clients who had lost control of them. For a domain name to be registered and used by your organisation, a number of [...]
Our official winter beverage. Be careful of burning your mouth when it’s freshly-made!
Many Australian businesses are starting to experience the financial pressure of a recession. In times such as these some businesses “turtle” – they withdraw into a shell, cutting marketing and communications projects. Other businesses “go nova” – they spend up large on something, anything, just for the sake of being seen to be doing something. Neither approach is good for business.
Email has become one of the most important communications channels between a business and its audience. The Direct Marketing Association has estimated that every dollar spent on email marketing generates nearly $50 in return.
However, email’s not just about “selling stuff”! This is demonstrated by the way that we’re working with Hayes Knight SA to get the most out of email communications with its clients.
The search engine is by far the most effective tool for finding information on the Internet. (Does anyone remember life before Google?). When you are the bearer of the information, that means a search engine is the most effective tool you have for getting your information found. The art of tweaking a website so that [...]
At Chilli Chocolate Marketing we’re all about relationships. About letting your clients know you love them. And when it comes to showing the love, the most important event on any company’s calendar is the Client Christmas Function. It’s where you say thanks; where you show off to your clients what great clients you have; and [...]
In the course of our daily activities we see a lot of email addresses. And we are continually surprised at the number of people still using ISP-provided addresses (like “alice@bigpond.com”) or free webmail addresses (like “bob@hotmail.com” or “carol@yahoo.com.au”) for business communications. Your email is for promoting your business, not Bigpond or Hotmail or Yahoo! Relying [...]