Thank you for your business, friendship, and support during 2011 – and we look forward to 2012!
In a recent article for the Barossa Grape and Wine Association I talked about using reports and testing to work out what editorial tone would be most effective in capturing the attention of a email newsletter’s readers.
(See “What’s the right tone when communicating with your winery’s email database?“)
In a new post I focus on the readers themselves – the people on the mailing list – and ask: “What’s an email mailing-list subscriber actually worth to the business?”
Steve Jobs changed the way we interact with technology and with each other. “Father of the Mac” he was the co-founder, former CEO, and chairman of Apple and the driving force behind the Mac, iPod, iPhone, and iPad; founder and former CEO of Pixar Animation Studios; following Pixar’s purchase by Disney Jobs became a director of that company and its largest individual shareholder.
Here’s a collection of 10 short tips that will help you improve your email marketing!
Sponsorship is a fantastic–and often-overlooked–marketing channel that allows small businesses to form relationships with potential customers via a personal connection.
There is no one-size-fits-all “best tone”. But here’s what an online database-driven marketing campaign can do: it can reveal the best tone for the task at hand, and it can do so more accurately than traditional marketing methods, in a fraction of the time and at a fraction of the cost.
I have been contacted lately by a few companies wanting to know if we can fill Adelaide maternity-leave vacancies for them. I hadn’t considered this but with the new paid maternity-leave system in Australia, and a lot of women being in marketing, I thought I would look into it further. Read on!
Almost a year ago I made a post explaining a bit about “Website hosting” – what it is and why Chilli Chocolate Marketing provides it to our clients if required. Now hosting a company website brings certain responsibilities. Website vandals and malicious hackers are constantly on the lookout for badly-secured websites – they’re out there 24/7 performing the digital equivalent of trying doors and windows to see if they’re locked and looking under doormats for spare keys.
The fabulous Leeoyn Pavey of Envirotrend sent me through this fabulous cake to try. It has a hazelnut ganache which I didn’t make (because of the kids) but I just replaced it with my go-to icing of sour cream and dark chocolate which still makes it one of the most sensational cakes I have tried. Read on for more details of Indulgent Chocolate Cake!
“Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.”