The key to a good website, a good blog post, or a good email newsletter is having good content. The most important thing is to have something worth reading. But your content won’t get read unless the document captures the reader’s attention. How do you ensure your document gets and holds the reader’s attention so he or she will actually notice the good content?
Of the chocolate recipes we’ve had submitted by our newsletter subscribers, this is the one we’ve found ourselves turning to the most – for everything from office functions to kids’ parties.
With great pleasure we invite you to try Naomi’s Chocolate, sent in by Naomi Sack of Hayes Knight SA.
I recently received a letter on important-looking letterhead from a company named “Domain Renewal Group” warning me that registration for the domain chillichocolatemarketing.com would be expiring shortly. You may yourself have received a letter like this.
It is a scam.
On 16 April, a few seconds after 11:28 PM, Adelaide was shaken by an earth tremor. Online discussion of this event began seconds later (the first Twitter posts are timestamped 11:28:10), conducted by people in Adelaide who were in front of their computers or holding smartphones as the ground shook.
A short and esoteric update for those of you coding your own email templates:
Gmail (and thus also Google Apps) has long frustrated email marketers with its lack of support for internal or external stylesheets, instead requiring inline CSS.
This behaviour seems to have changed slightly, with Gmail now requiring more explicit inline styles. If you’re interested in this sort of thing, read on for details!
At Chilli Chocolate Marketing we have one rule when it comes to computers: when in doubt, get a Mac. We’re undoubtedly in the minority though, as all recent studies show that Microsoft Windows still dominates the Australian corporate desktop.
Tech guru Renai LeMay of Delimiter recently asked a range of industry commentators – including yours truly – about the pros and cons of using Macs in the workplace.
Over recent months we have worked on a number of projects with a fixture of Adelaide’s home-improvement industry, Homeplus Improvements. We have been able to assist Homeplus Improvements with a number of behind-the-scenes technical details – the sorts of things we touched on in our post “Know your domain details” – in order to launch a new website to support Homeplus Improvements’s salespeople and sales activities.
Has it worked?
Time is money, as the old adage goes. But how many of us actually consider what that means to us personally? Well, what it means is this: when you waste time in your business you waste money in your business.
Here are some common-sense tips in a guest post from Hayes Knight SA Director Tim Sargent, aimed at improving efficiency in the office and maximising the usefulness of your time, both as an individual and as a member of a workplace team.
Hot on the heels of the commentary in our last newsletter regarding the importance of your website’s geophysical location for search engine listings (“Location, location, location“) comes news that Google now includes your website’s load time as a factor influencing your Google Ranking. Load time? What? Well, what this means is that Google will consider [...]
I have long retained one leftover from my time living in Sydney: membership in the NRMA. When my household acquired another vehicle recently, I contacted the NRMA — hey, I’m a customer! — to make sure that the vehicle was added to my account so that I would still receive roadside assistance if I ever [...]