Archive by Author

May 07

Google’s latest version of its Analytics website-analysis tool – Universal Analytics – offers all sorts of bells and whistles for the SEO fan. That’s all very exciting but what happens when the Universal Analytics installation doesn’t work?

Apr 14

Increase your email response rates by writing in a real human’s voice – but be careful, it’s an illusion that is easily dispelled. Read on…

Apr 02

The South Australian Wine Industry Association has become the first major industry to adopt and use the new State Brand, reports the Barossa Leader.

Jan 11

Small businesses are either unsure or too busy to fully capitalise on the potential of social media – too busy running their businesses to worry about Facebook or Twitter.

Dec 19

To follow on from my last post on Instagram’s new terms of use – if you wish to close your Instagram account as many (including myself) have done, here are the key steps.

Dec 19

Instagram has become part of an Internet-marketing specialist’s toolkit. It has a great reach, allows for key social/viral content sharing with searchable hashtags and integration with Facebook, Twitter, and Foursquare streams, and it is still dominated by iPhone users – the most valuable consumers of all.

But now Instagram has revealed an updated Terms of Use document and Instagram users do not like what they see.

Dec 11

Did you know: 33% of all online donations made during the year are made during December? Or that 10% of all online donations made during the year are made on the days December 29, 30, and 31?

Nov 09

If you, like most office workers, open your email first thing in the morning, then you might be setting yourself up for a horrible day and wasting hundreds of hours a year.

Oct 06

Congratulations to our good friends at Oliver’s Taranga Vineyards – named McLaren Vale Cellar Door of the Year 2012!

Sep 29

AIMIA, the industry body for interactive content and digital media in Australia, has just released the 8th annual report on how Australians are using mobile devices.